Still ticking: the first Oyster Perpetual Sea-Dweller produced in 1967 was waterproof to 2000 feet/610 metres and featured an innovative helium valve. The 2017 Sea-Dweller has its name in red, paying homage to its predecessor, celebrating its heritage. #Rolex #SeaDweller #TBT on.rolex.com/SeaDweller

Rolex watches are symbols of excellence, performance and prestige. Throughout its history, Rolex has pioneered the development of the wristwatch for the modern era. The company is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch, the Oyster, and the Perpetual rotor self-winding mechanism. Today, Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring and philanthropic programmes.

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Rolex enjoys an unrivalled reputation throughout the world for quality and precision in luxury watchmaking.